Market Research
Our proprietary research techniques that we have developed over two decades allow us to organize analytical approaches in clear and compelling ways to produce more insightful results from:
- Focus Groups
- Individual interviews in English, Spanish and “Spanglish”
- At-home and On-site interviews
- Online Focus Groups and Blogs
Establishing a Presence in the Hispanic Mindset
What are the cultural nuances that enhance how you and your organization are perceived by clients? Why is the manner in which you present your business card, shake hands and take your seat in a conference room so important to the initial impression Hispanics make about non-Hispanics? What are the subtle presentation skills that are fundamental to the effective marketing of ideas?
Working collaboratively with our clients, Hispanic Economics can:
- Identify how an approach to the Hispanic or Latino market can be “framed”
- Deconstruct the essential components of a superior solution to reach a specific audience
- Communicate the essence of a message in a meaningful and persuasive way
Communicating to Hispanics Executives and Investors
Numbers make a greater impact when they tell a story, convey the success of a vision unfolding. Hispanic Economics can help executives convey more compelling stories that the financials tell. When it comes to understanding the role of the emerging bilingual economy in the United States, and the ascendance of the Hispanic consumer, the ability to translate abstract numbers into a narrative about how Hispanics inform your organization’s bottom line is crucial. Hispanic Economics can help executives tell the stories behind their numbers in:
- Analyst meetings
- Quarterly earnings calls
- Convention presentations
- Investor days
- Shareholder meetings
- On-the-road presentations
Presenting facts and figures in a compelling and thoughtful narrative tells the story, a story that conveys to the Hispanic investor, executive, official and consumer that the reiteration of data alone cannot.
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