Consumer Markets “Hispanic,” “Latino” and “Latin” each mean different things, and cannot be used interchangeably.Do you know the difference between a “Hispanic” and a “Latino”?What makes someone a “Latin”?Why is culturally, ethnically and racially the Mississippi river so important for Hispanics in the United States – with “Mexican Hispanics” residing primarily west of the Mississippi and “Caribbean Hispanics” living east of the Mississippi?Our Consumer Market research allows you to understand the mosaic of identities that constitute the “Hispanic Diaspora” in the United States, and how to best reach the specific consumer target that is ideal for your goods and services.
Why have some companies been able to establish greater market share in the Hispanic market than are others?Why, for instance, did American Airlines and Delta Airlines fare so differently when both secured the assets of Eastern Airline and Pan Am World Airways in Miami?How as American able to establish a formidable hub in Miami while Delta was forced to retreat back to Atlanta?Our comprehensive Market Research allows companies to understand the Hispanic consumer, with the goal of establishing a sustainable competitive advantage.
Hispanic HR and Labor Relations
Since the 1950s the American workplace has met the challenge of reinventing itself.The workplace has been transformed through the entry of women into the labor market, with women constituting, by some measures, half of all workers today, and with women occupying almost a third of all management positions.The challenges of incorporating people of color have also been a priority, given greater opportunities to constituencies that had previously been excluded.Today, Hispanics, the nation’s largest minority, by virtue of being, on average, 9.5 years younger than non-Hispanics, are entering the ranks of the labor market in disproportionate numbers, creating new challenges.Hispanic Economics understands the “Hispanization” of the American labor market and is uniquely qualified to offer strategic labor management solutions.
Wealth Management How do Hispanic Private Bank clients differ from other clients?At Hispanic Economics we understand the Hispanic worldview, and the nuances that shape and inform Hispanic cultural values and objectives.Our Wealth Management services are designed to assist Private Bank officers better reach out to Hispanic Private Bank clients, both in the United States and internationally.